It is the biggest restaurant chain in the world, with over 34,000 restaurants in 100 countries. McDonald's is a multi-billion dollar food chain known for its burgers, fries, and apple pies.
On April 15, 1955, the first branch of McDonald's was founded in California, US. In 1955, the company was started by the McDonald brothers, Richard McDonald and Maurice McDonald. In this article, we will be discussing the McDonald’s BCG Matrix. It also helps to identify where more investment should be made to extract maximum revenue and boost the company's sales. BCG Matrix allows you to clarify the roles of each business in generating revenue for the company. The BCG Matrix was introduced to reduce this complexity to organize the business into different business units. They must align their actions with their principles to create value.
Companies must operate in ways that reflect their values in today's complex environment. In some businesses, there are just too many different business units. Business units, in turn, may be divided into different markets, and each market might be divided into different customer segments. In simple terms, the BCG Matrix helps to organize a business into different business units.
